Kieron Moore

Claims & Compliance Director

T: +44 207 204 2557

M: +44 7712 871 313

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Name	Purpose	Lifetime	Type	Provider
_dc_gtm_--property-id--	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	1 minute	HTML	Google
DSID	Google: Security, Functionality, Advertising for AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display + Video 360, Search Ads 360	2 weeks	HTML	Google
test_cookie	Google: Functionality for AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display + Video 360, Search Ads 360	15 minutes	HTML	Google
IDE	Google: Advertising for Campaign Manager, Display + Video 360, Google Ad Manager, Google Analytics, Search Ads 360	24 months	HTML	Google
FPLC	Google: Analytics for Google Analytics	20 hours	HTML	Google
FPID	Google: Analytics for Google Analytics	2 years	HTML	Google
GA_OPT_OUT	Google: Functionality for Google Analytics	7 years	HTML	Google
__utma	Google: Analytics for Google Analytics	2 years	HTML	Google
__utmb	Google: Analytics for Google Analytics	30 minutes	HTML	Google
__utmc	Google: Analytics for Google Analytics	session	HTML	Google
__utmt	Google: Analytics for Google Analytics	10 minutes	HTML	Google
__utmz	Google: Analytics for Google Analytics	6 months	HTML	Google
__utmv	Google: Analytics for Google Analytics	2 years	HTML	Google
_ga	Used to distinguish users.	2 years	HTML	Google
_gat	Used to throttle request rate.	1 minute	HTML	Google
_gat_--custom-name--	Google: Analytics for Google Analytics	1 minute	HTML	Google
_gid	Used to distinguish users.	24 hours	HTML	Google
_ga_--container-id--	Persists session state.	2 years	HTML	Google
_gaexp	Google: Analytics for Google Analytics, Optimize	93 days	HTML	Google
_gaexp_rc	Google: Analytics for Google Analytics, Optimize	10 seconds	HTML	Google
_opt_awcid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_awmid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_awgid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_awkid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_utmc	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_gac_--property-id--	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	90 days	HTML	Google
AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, request in progress or an error retrieving a Client ID from AMP Client ID service.	1 year	HTML	Google